BLACKPINK’s “How You Like That,” released in June 2020, wasn't just a smash hit; it was a visual spectacle. The song itself, a bold and defiant anthem, perfectly complemented the music video's dynamic energy and stunning array of costumes. While all four members showcased breathtaking outfits, Jennie's wardrobe, particularly her incorporation of Chanel, stands out as a highlight, showcasing the brand's timeless elegance juxtaposed with the song's powerful message. This article will delve into the multifaceted brilliance of “How You Like That,” focusing on the overall aesthetic of the music video and specifically analyzing Jennie's iconic Chanel moments.
How You Like That: The Band and its Sonic Powerhouse
“How You Like That” marked a significant moment in BLACKPINK's career. Produced by Teddy Park, a key figure in YG Entertainment's production team, the song blended elements of trap, hip-hop, and K-pop's signature vibrant energy. Its driving beat, punctuated by sharp synth lines and Jennie's commanding rap verses, immediately grabs the listener's attention. The pre-chorus builds anticipation masterfully, leading to a powerful and memorable chorus that encapsulates the song's central theme of empowerment and defiance.
The lyrical content is equally impactful. The lyrics, a blend of Korean and English, directly address those who doubted the group, showcasing their resilience and success. Phrases like "How you like that?," repeated throughout the song, become a defiant battle cry, reflecting BLACKPINK's unwavering confidence and refusal to be defined by others' expectations. The song's structure, from its explosive intro to its satisfying outro, is meticulously crafted, ensuring a consistently engaging listening experience. The dynamic shifts in tempo and instrumentation keep the listener on their toes, mirroring the visual dynamism of the music video.
Beyond the technical aspects, “How You Like That” resonated deeply with audiences due to its thematic relevance. The song's message of overcoming adversity and achieving success in the face of doubt struck a chord with listeners globally, contributing to its phenomenal success. It transcended the typical K-pop formula, offering a powerful statement of female empowerment that resonated far beyond the genre's typical fanbase. The song's global chart performance and its widespread critical acclaim solidified its place as a landmark achievement in K-pop history. The impact of “How You Like That” extended beyond just the music; it became a cultural phenomenon, influencing fashion trends and inspiring countless fans.
How You Like That: A Visual Feast of Outfits
The music video for “How You Like That” is as much a visual masterpiece as the song itself. The video's director, Seo Hyun-seung, masterfully utilizes a range of cinematic techniques, from dynamic camera angles to striking color palettes, to create a visually stunning experience that perfectly complements the song's powerful message. The video's aesthetic is carefully curated, seamlessly blending traditional Korean elements with modern fashion trends, creating a unique and captivating visual language.
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